Why We Think the Donohoo Auto Way is the Best Way

What are your expectations when you enter an auto dealership?

In years past, the “hawk and mouse” scenario was what you would normally expect. Imagine a hawk sitting from its perch watching a mouse; when the hawk feels the time is right, it swoops in for the kill. Unfortunately, this situation bears some eerie similarities to the old-school dealership approach: a customer drives onto the car lot and begins to look around, a salesman watches and waits, poised to swoop in when the time is right.

A quote from Alec Baldwin in the 1992 film Glengarry Glen Ross sums up this school of thought best: “A-B-C. ‘A,’ always; ‘B,’ be; ‘C,’ closing. Always be closing. ALWAYS BE CLOSING… A guy doesn’t walk on the lot lest he wants to buy. They’re sitting out there waiting to give you their money. Are you gonna take it? Are you man enough to take it? What’s the problem, pal?”

No wonder car-buying and auto salespeople had such a negative stigma for so many years. No one likes feeling like the mouse being eyed by a hawk. It’s uncomfortable.

The automotive industry as a whole has been slow to change. I am sure it is not too hard to find a dealership that still uses Glengarry Glen Rose as a training video for sales. In contrast to the old way, we do it the DonohooAuto way, the way we want to be treated if the roles were reversed.

So what is the DonohooAuto way?

We built our way around 8 common principles every consumer wants:

Involvement – You want us to care about your needs.

Speed – You want the sale to fit into your busy schedule, your time is valuable.

Availability – You want someone to be there whenever you have a question.

Courtesy – You expect professional and courteous sales professionals.

Transparency – You want important information about the car communicated to you.

Skilled Service – You expect us to be experts in our field.

Satisfaction – You want to be happy with your purchase and believe you received a fair deal.

Appreciation – You want your time and business to be appreciated.

Our process has no hawk. We have over 450 cars and we want you to be able to look at them as long as you need to without any pressure. Everything is at your pace. If you have a question an answer is only a click or phone call away. No one will call you endlessly, pressure you to make a decision or hassle you. We understand you will do most of your research online before you ever step foot in a dealership. Every one of our cars for sale is on our website or a multitude of third party websites. We think the quality of our transparency and disclosure on these vehicles are best in class, allowing you to feel comfortable about what you purchasing.

We are here to play matchmaker. We have a lot of cars and know a lot about them. You are looking for the perfect car. Our job is to help you find the one you are looking for.

Our appreciation for your business should be apparent in our professionalism, our desire to please, and our expedient processing and paperwork. Once you make your decision on a car, we believe you shouldn’t have to jump through hoops for it. Most customers are amazed at the speed with which we process their paperwork and get them out of the store with their newly purchased car.

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